Colgate Palmolive. Marketing Insights Intern

​2021 - Present

 

• North American Innovations Accelerator leading the charge to capture 30% of growth for Horizon 2 and 3 innovations

• Model solutions for customer-centric innovation in various categories and coordinate new product development with cross-functional teams across multiple departments (marketing packaging, research development, design)

• Design, research, develop, analyze and suggest new marketing concepts, strategies, and opportunity spaces, through Design Thinking and via in-depth interviews, surveys and at-home use tests

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monday.com . MBA Marketing Intern

​Summer & Fall 2020

 

• Collaborate with customer experience team to track performance and define key insights and growth opportunities using data analytic tools (Looker/Qualtrics) to increase brand engagement by 7%, while maximizing ROI with student user growth of 9% 

• Conceptualize and deploy digital marketing strategies to collect behavioral data and boost product usage while growing areas such as user adoption and advocacy by 10% over seasonal low activity months utilizing strategic problem solving

• Maintained strong social media and brand presence across Twitter, Facebook, and Instagram, Youtube platforms 

• Consulting and designing solutions to solve client workflow and troubleshooting issues, while engaging with users and strengthening customer relationships

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Research Assistant. Fordham University

​2019 - Present

 

• ·Oversaw hiring process and workflow management, for undergraduate research assistants

• ·Worked on The Dark arts of Shadow Branding project, studying effects of Bad Archetypes in the US fashion markets on consumers

• Collect and analyze primary, secondary market and consumer data to simultaneously advance several marketing research projects

• Perform qualitative research analysis (synthesizing, coding, dimensionalizing data) to develop actionable insights

• Conduct in-depth interviews with consumers for research on brand archetypes, and analyze the effects of controversial archetypes in the US fashion industry

• Utilize data collected about Jungian psychology principles through historical literature reviews to create a focused plan for successful project execution

• Synthesize decades of marketing theory on customer experience management, customer journey mapping, and service conversation

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Blog Writer/ Web Designer. The FACs

​2017 - present

 

Designed, developed, maintained blog page. Organized writers’ meetings with blog contributors. Created promotional materials and branding surrounding blog page (videos/pictures/business cards). Active contributor/writer for the blog. Conducted research and analysis for blog topics.

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Marketing Consultant. RCL

​2018 - 2019

• Increased customer acquisition by 45% with 50% conversion rate by championing end-to-end delivery of B2B marketing program through execution and delivery, in partnership with international logistics leader 

• Established an automated business process model to analyze, modernize, and redesign workflow across sales department using Zoho CRM and Monday.com to increase sales proficiency and reduce customer acquisition cost by 30%

• Developed email campaign strategies resulting in an 18% boost in open rate and a 14% increase in click-through rates

• Responsible for key KPIs exceeding expected results across all initiatives, within first month of development

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Marketing Manager. Visionary Perception

​2013 - 2018

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• Created innovative market planning strategy and execution for leadership-centered Coaching / Seminars/ Workshops 

• Developed in-depth competitive, qualitative, and quantitative analysis of customer input for product improvement 

• Conducted market research using A/B testing to improve product positioning in order to establish strong brand awareness 

• Drive marketing strategies to target industry-specific audiences, leading to increase in consumer awareness by 26%

• Managed $50K Textron leadership workshop throughout project life-cycle, from conception to release 

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