A People Obsessed, Insights Leader
Resume
Professional Summary
I believe business can be a force for good. My passion for purpose-driven brands started at Tom's of Maine and was reinforced through my MBA at Fordham University, where "business as a force for good" isn't just philosophy, it's a practice. Whether I'm working with natural personal care brands, sustainable food companies, or innovative technology platforms, I'm energized by organizations that challenge conventional thinking and help consumers make choices that align with their values.
Each project is an opportunity to demystify human behavior, to shine a light on overlooked insights, and to help brands create products and experiences that truly matter in people's lives.
Skills
Focus Group Moderation Concept testing Rating & Reviews Analysis Social listening Home Use Test (HUT) Central Location Tests (CLT) Sensory & UX Research Creative Ad testing Foresight Consumer Trend Consumer & Shopper Journeys Purchase Decision Hierarchy Audience Segmentation Portfolio Strategy New product development
Agile Methodologies Brand Health Tracking
Work Experience
Jan 2025 - Aug 2025
Flora Food Group : Senior Manager Consumer insights
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Identified global portfolio & innovation pipeline optimization opportunities using primary & syndicated data (internal financials, NIQ/Circana, global market data) and led cross-functional strategy workshops to drive product acceleration initiatives.
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Implementing consumer segmentation and category growth analytics touchpoints across stage-gate processes to inform positioning & go-to-market strategies. Awarded step up promotion within the first 6 months.
Sept 2022 - Dec 2024
Colgate -Palmolive : Challenger Brand Insights Manager
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Lead insights for Colgate’s natural personal/oral care portfolio (Tom’s of Maine and hello). Have built a consumer-first mindset for marketing partners through constant high touch collaboration to drive overall business growth.
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Have led multiple successful new product initiatives (Tom’s deodorant relaunch program, Hello graphics redesign, Vitamin C toothpaste).
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Developed foundational trend frameworks “What’s New in Naturals” and “Challenger Brands” analyses that are presented annually shared company-wide
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Develop cost-efficient learning plans that cover the entire innovation pipeline for both personal & oral care. Skillfully communicating insights and recommendations to engage brand stakeholders and drive action.
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Promoted in 1 year with increase in responsibilities; recipient of Colgate Palmolive’s NA Marketing LEAD award for “trust”
Aug 2021 - Sept 2022
Tom's of Maine: Consumer Insights Manager
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Translated business questions and objectives into actionable learning plans, Led audience mapping, ratings & reviews analysis to correlate with HUT prediction, and post-launch in-market tracking for NPD/formulation changes.
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Conducted trend research cross category to identify emerging consumer behaviors and needs. Introduced design thinking and discipline to the innovation/NPD process to ensure product launches meet business objectives while enhancing the core equity.
Jan 2021 - July 2021
Colgate-Palmolive: Innovation Accelerator Insights intern
Partnered with marketing to pioneer customer-centric innovation across diverse sectors including Colgate's Plaque Pro-Release, assisting in product development for Horizon 2 and 3 innovations using various quantitative & qualitative methodologies.
May 2020 - Dec 2020
Monday.com: Marketing insights Intern
identified growth opportunities that enhanced brand engagement and ROI. Deployed digital marketing strategies to boost product usage achieving growth in user adoption.
Aug 2019 - Aug 2021
Fordham University: Research Assistant
Conducted qualitative (interviews, synthesis, coding, and dimensionalization of data) to support academic research.
Feb. 2018 - June 2019
RCL Agencies: Marketing Consultant
Established an automated business process to analyze, modernize, and redesign workflow across sales department using Zoho CRM and Monday.com to increase sales proficiency and reduce customer acquisition cost by 30%
Tools
Excel Microsoft Office & Google Suite Power BI NIQ POS/Panel
Numerator Looker Tableau Black Swan Euromonitor NPS
Education
Graduated 2021
Fordham University Gabelli School of Business
MBA, Marketing & Entrepreneurship
Graduated 2016
Winthrop University
BS, Integrated Marketing and Mass Communication, Minor in Sociology